Are you a small business owner who needs a little help in the packaging department? I bet you are. It’s hard to find good ideas when you need them and sometimes it’s just easier to ask for help.
This article should offer some fresh and cute packaging ideas to spruce up your packaging. And take it from bland and boring to exciting, new, fun, and vibrant.
Your business also needs custom packaging for the products you sell, and you can market your business with our ideas.
Beautiful packaging can provide excellent customer experiences, which makes all the difference when competing with more well-known brands.
10 Creative Packaging Ideas
Packaging can be a true game changer for small businesses. It’s an opportunity to stand out, convey professionalism and clearly present your brand. That’s why we’ve put this guide together on the best small business packaging.
1. Cardboard Packaging
Cardboard packaging can make all the difference in competing with larger brands and small businesses. This packaging can be designed for one particular company and its product range.
They help in creating a distinct identity for your brand, allowing your customers to easily recognize your products on store shelves.
2. Vinyl Stickers
Do you want to come up with ways to boost your sales?
It doesn’t matter what product you are selling, you need to get it into the customer’s hands.
Sticker for packaging is what you need to improve the impression of your product and increase the chances of making a sale.
It will highlight your products and increase its visibility to new customers. And at the same time create customer loyalty by promoting your brand image.
Businesses create a lot of packaging for their products. But that doesn’t mean all of them are necessarily good and appealing. Some of them are probably plain, some even boring and ugly.
Therefore, small business should use custom stickers to make the packaging more attractive and appealing. As that would help increase their sales. It’s because people may be more likely to buy a product if it is packaged attractively.
In addition, these adhesive labels can be used to give information about the product like its ingredients, nutritional value and other relevant information.
3. Make an Impression with Mailer Boxes
Customers are the heart of a business and it is important to make them happy. But unfortunately, packing up your products in generic boxes is likely to cause damage or breakage of items.
Tightly packed mailer boxes can be perfect for shipping fragile items like glassware, electronics and other small parts.
Not only will this cost you time and money, but it limits the presentation of your products – not an acceptable option for small business.
4. Beautiful Ribbons
Owners of small business that sell products can wrap their packaging in a way that makes it seem like they’re giving the customer something special.
The wrapping will make the recipient feel as though they are receiving a present, and this will boost the chance of them ordering more products in the future.
You can do this by putting some thought into the design of your packaging, or having it printed in a different way to make it more memorable.
You could also use ribbons or bows to make it look like a gift so that when your customers receive your product they’ll see that you’ve invested time, effort and money into ensuring they’re getting a high quality item.
5. Add Business Cards
Create a business card that will be given to customers when they come into your store, and include some details about yourself. This will make your small business seem more personal and will allow you to give customers an insight as to why you chose that particular name.
This can also be done by enclosing a card inside the packages of your goods that are sent out to customers. This way, you can include information about the business or yourself in a discreet manner so that it does not get thrown away or taken for granted.
Customers can learn about how you came up with your business’s name and what makes it unique. This allows them to feel more connected to the business and makes them want to do business with you because they want to support a local business.
If a customer buys something from you that comes in an interesting package, they are also more likely to remember your product and/or service.
Therefore, it’s a nice idea to include a card that explains why you chose the business’s name and any other details about its history. This allows customers to see what went into starting the business and makes them feel more connected with it.
6. Branded Packaging
You can create memorable branding with your packaging in many ways, even if you only have a small budget and no design skills. Here are five ways to get started:
Packaging and design are the most effective ways to create an identity and personality for your business. Whether your product packaging or color choice, you can use design to communicate what makes you unique to customers.
Always try to make an impactful and memorable brand impression through your packaging style and design. The very first step for branding is the logo on your packaging box. An iconic logo is always essential, but it’s not enough when trying to stand out from the competition. Here are some points that you shall keep in mind for that purpose:
- Create a unique and out-of-the-box logo.
- Have fun with shapes; try geometric designs to give an elegant touch.
- Play with textures, especially those that are a part of your company color theme.
- Never copycat your competitors or any successful brand; it will have a cheap impact on your target audience.
7. Stylish and Decorative Vintage Style
Vintage style packaging and branding go hand in hand. If your brand is memorable, you’ll be able to keep customers returning even when they are not actively looking for your product or service. Use old-style yet new product packaging ideas to make your products or services stand out from the competition. You can use any of the following embellishments for that purpose:
- Labels and Tags with a vintage appearance
- Odd-shaped boxes like hexagonal or even octagonal shapes
- Custom-designed stickers with product name
8. Minimalistic with Small Packaging
Rather than sending out big bulky boxes, try looking into the possibility of utilizing small packaging. This could be as simple as switching to an envelope or making your packages smaller with more parts. With more features, companies can give away smaller gifts related to the product they sell in the box.
Going minimalist with your packaging can save money and still have a memorable brand. The number one way people package their products is through plastic, but there is an alternate option: paper. There are multiple benefits to using the form over plastic, including being biodegradable, recycled and better for animals (mainly marine life).
9. Color Gradients
Color gradients are an excellent way to set your packaging apart from the competition. With our color gradient generator, you can create stunning gradients with a button, and you don’t need to be a graphic designer to get the look you want. Just check a few of the designs that are already hit in the market and see what sort of colors are liked by the consumers.
Plus, with your manufacturers’ full selection of materials, you’re sure to find the perfect stock for your business. Check out all of their materials and then decide. The choice of excellent and appropriate material is directly related to the color output. Not all colors show the same result on all types of stock.
10. Unconventional Modern Design
Unconventional modern design is both sleek and eye-catching. With the proper packaging, you can turn your product into a work of art with just a few tweaks. This style is also perfect for those looking to make their product stand out in a crowded marketplace.
This style uses unconventional materials like wood and leather to create an attractive package that will draw people in from afar. And if you’re worried about the price, don’t be! This new trend is affordable and doesn’t require complicated machinery or expensive materials!
There are so many small business packaging ideas. Ultimately, choosing the right packaging for your business is about knowing your business, and knowing what your consumer wants.
Of course, there are no standard guidelines or templates to go on—there is no one-size-fits all. However, with so many creative packaging options out there, it shouldn’t be too hard to find one that works exactly for you.
The packaging & printing industries have been focus of my research as a senior editor at ECB. “Packaging Notes” is the book I use to gain knowledge in packaging.